So, the new D&D Next logo was unveiled, and it really isn’t that great. Not a completely terrible design by any stretch of the imagination, but the chrome and red seem to clash in a way that makes the whole thing feel a bit awkward. You can check out the original logo below.
Luckily, both RS and I have arts degree and are eager to put them into use (for perhaps the first time in our lives). We’re going to fix this mess for TSR at NO CHARGE! I mean, Wizards of the Coast. Or Hasbro. I don’t know, whoever the hell owns the D&D license nowadays.
First up, we felt that the old font clashed too much with the chrome ampersand and decided to mix things up a bit. This new typographical selection simultaneously evokes magic, adventure, and exoticism. It also came for free with Windows, so it keeps us on track in terms of budgeting!
Next,we eliminated the red entirely, and extended the metallic styling to the entire logo. In the design business with call this “visual continuity.” You may also know it as “using a butt load of Photoshop filters.” Either way, the results speak for themselves.
Finally, the icing on the cake: a lens flare. We felt it was important to add a bit of colour and life to the logo, and this was by far the fastest and easiest way to do it. It also adds a cinematic touch to the logo, and puts even MORE emphasis on the various gradients.
So if any Hasbro executives are out there, just pop me off an email if you want a PDF or EPS of the new logo designs. Like I mentioned, no royalties are required. Just list me and RS as “lead product designers” and we’ll call it even.
In all seriousness, the chrome is just terrible. They should just pull a Google and stick with a block colours.